I know you just ate a lot yesterday, and it hurts terribly to think about food.
But I have to show you this food logo anyway.
I’ve been working on the design evolution of Stickler’s: Frozen Perfection On A Stick.
The official unveiling hasn’t occurred yet, but you will soon be able to get these delicious treats in a storefront in Pittsburgh!
The brand was originally the Pop Stop:
The Pop Stop’s logo(s) had a sort of Andy Warhol vibe, because Pittsburgh’s where Warhol is from. (If you’re ever in the Steel City, check out the Andy Warhol Museum.)
The Pop Stop was a food truck that served fresh-fruit, mostly vegan treats.
Because, as it turns out, the Pop Stop name was being used by another organization, its owners considered becoming Ramblin’ Pops:
I loved the hell out of this design. The font was cool (and free — download it here). The cloud was also a bite. An optimistic hippie sunrise emblazoned the horizon.
But then: a storefront presented itself. The owners of the company were psyched to have a home! In a brick-and-mortar context, “Ramblin’ Pops” ceased to make sense.
So… I got to make…
These goddamn glorious creatures. I call them the Wholesome Homies.
I cannot even begin to describe how much I love these things. I want stuffed animals of all of them. I want t-shirts out of them. I want to turn them into an argyle patterned sweater and wear them.
There’s also a master logo that includes all of them (minus faces):
It might be used in certain contexts. But it’s not NEARLY as good as the Wholesome Homies.
Nothing ever will be.
Anyone else working on anything new?